The Client
Grant Thornton
Grant Thornton is a global network of independent accounting and consulting firms, operating under the coordination of Grant Thornton International Ltd. The member firms offer assurance, tax, and advisory services to businesses and individuals, with a focus on mid-sized enterprises.
The Challenge -
1) Secure extensive media coverage for the Grant Thornton brand, showcasing its authoritative insights into consumer cost-cutting habits.
2) Aim to effectively engage current and prospective clients, ultimately driving new business opportunities.
3) Position Grant Thornton as thought leaders in the retail and consumer behaviour space.
The Solution -
Thought leadership content marketing campaign
- 39 page report
- Launch campaign support
- Press releases
- Panel discussion
- Webinar participation
- Video content
- Click here to watch Retail Economics CEO, Richard Lim answering some questions about the report
- Social media posts
Social media post designs
Panel discussion
(click the image to go to the discussion)
Why the Project Worked -
- A subject of significant current interest
- On-time delivery
- Unique insights
- Substantial industry value
- Follow-up to previous report
Media Coverage -
- 22 Mentions
- 18 National
- 4 Regional
A Few Examples -
(Click on the images to go to the article)
