Report Summary

Period covered 29 September – 26 October 2024

3 minute read

Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or take out a free 30 day membership trial now.

Clothing & Footwear Sales

Clothing sales fell xx% YoY, while Footwear sales fell xx% YoY in October, according to the Retail Economics Retail Sales Index (value, non-seasonally adjusted). 

Key sales drivers

Clothing & Footwear sales’ performance in October reflects several upside (+) and downside (-) factors including:

Later half term(+): The half term holiday fell a week later in 2024, encroaching into November and impacting year-on-year comparables. 

Mild weather (-): Across most of the month, mild weather impacted seasonal clothing sales. Temperatures across the country were warmer than average for the time of year.

Storm Ashley (-): The Met Office warned of strong winds as Storm Ashley arrived in the middle month, having a dampening effect on footfall. 

Consumer confidence drops (-): Consumer confidence fell to -xx in October (GfK), its lowest level since March, as speculation grew over the impact of the upcoming Budget at the end of October. The savings index increased to +xx, highlighting a focus on saving.

Energy price cap (-): Ofgem raised the energy price cap for October to December by xx%, leading to a rise in average energy bills of £xx a year. This helped push inflation higher and will lead to less disposable income for non-essential spend. 

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Clothing and Footwear year-on-year growth